Sports Tourism & EuroBasket 2025: Building sustainable prospects for Cyprus
Hosting a group of the final phase of EuroBasket 2025 in Limassol next August is a historic opportunity for Cyprus to emerge as a leading international sports tourism destination. The success of this perspective, however, depends on the adoption of a well-thought-out...
Benefits of Investing in Sports Sponsorship
Some see sports sponsorship as just another form of influencer marketing, but we see it as a channel that offers more benefits, more variety, and a more powerful form of marketing. Here are our seven reasons why sports sponsorship should be used in a brand marketing...
Pavlos Kontidis, won a silver medal for the second time
Today is a historic day for Cyprus and its sports, since the champion Pavlos Kontidis won for the second time, a silver medal 🥈 in sailing, in the Laser category, at the @olympics in Paris. Pavlos Kontidis has made Cyprus proud and we are all deeply grateful for his...